What is the best way to market a start up skin care company?

Shared by Buford:
I started a body/skin care company and we are gearing up to market our products to hopefully get picked up by some stores as well as some editorial or mentions in some of the larger beauty magazines. What is the best way to get the attention of beauty editors?
I started a body/skin care company and we are gearing up to market our products to hopefully get picked up by some stores as well as some editorial or mentions in some of the larger beauty magazines. What is the best way to get the attention of beauty editors?
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